Princeton Ventures
PE · Princeton · United States
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Profile
Princeton Equity Group is a private equity firm based in Princeton, New Jersey, founded in 2006. The firm specializes in partnering with franchisor and multi-location businesses, focusing on consumer, healthcare, and business services industries. With a team of 15 professionals, Princeton Equity Group emphasizes a people-first investment approach, combining hands-on value creation with long-term growth strategies. The firm invests in sectors such as consumer services, healthcare, and business services, with a particular focus on franchise and multi-location business models. Princeton Equity Group typically engages in buyout investments and is actively seeking new opportunities. The firm manages two funds: Princeton Equity Partners I with $350 million AUM, launched in 2021, and Princeton Equity Partners II, L.P. with $575 million AUM, launched in 2023. Notable investments by Princeton Equity Group include KidStrong - a science-based kids training program, Barry's - a boutique fitness brand, Pirtek - a provider of hydraulic and industrial hose services, Ellie - a mental health service provider, and Stretch Zone - a stretching therapy franchise. These investments reflect the firm's commitment to supporting brands that are integral to everyday life.
Contatos (2)
| Name | Title | Telefone | ||
|---|---|---|---|---|
| Co-founder and Managing Partner | — | — | — | |
| Vice President | — | — | — |
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