Jobi
VC / Fund of funds · New York · United States
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Profile
Jobi is a celebrity-backed brand venture studio based in New York City, founded in 2017. The firm is led by co-founders Ryan Nelson and Bilal Mekkaoui, who bring over 30 years of investment banking experience and a strong advisory board, including Courteney Cox. Jobi focuses on creating and investing in consumer and retail startups by pairing celebrities with consumer categories that align with their profiles. Jobi primarily invests in Series A and Series B rounds, with a focus on sectors such as retail, consumer products, and enterprise applications. The firm has a global investment outlook, with a particular emphasis on the United States and the United Kingdom. Jobi manages the Jobi Consumer Growth Fund, which has an AUM of $45 million, launched in 2023. Notable investments by Jobi include Homecourt - a homecare brand, Oh Norman! - a consumer brand, Mori - a baby clothing company, Octopus - a rideshare advertising platform, and Quiqup - a logistics company. These investments highlight Jobi's strategy of leveraging celebrity influence to build impactful brands.
Contacts (2)
| Name | Title | Phone | ||
|---|---|---|---|---|
| Managing Partner | — | — | — | |
| CO - FOUNDER | — | — | — |
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