FitLab
VC · Newport Beach · United States
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FitLab is a fitness and sports lifestyle company based in Newport Beach, California, founded in 2018. The firm operates at the intersection of performance, culture, and style, leveraging its proprietary technology to support and enhance globally recognized brands. FitLab's team includes professionals with diverse expertise in the fitness industry, focusing on creating a connected fitness experience through both in-person and digital platforms. FitLab invests primarily in the sports and fitness sectors, with a focus on boutique fitness studios, connected at-home experiences, and mass-participation events. The firm is known for its strategic partnerships with major fitness and lifestyle brands, although specific check sizes and investment stages are not explicitly outlined. FitLab manages a fund named FitLab VC with an AUM of $90 million, launched in 2018. Notable portfolio companies include Assault Fitness - high-impact cardio machines, Electric Eyewear - premium action sports brand, Mile High Run Club - treadmill-based interval training, Nike Studios - group fitness classes, and Y7 Studio Yoga - candlelit yoga sessions. These investments highlight FitLab's commitment to enhancing the sports lifestyle sector.
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| Co-CEO | — | — | — |
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