JamJar Investments
VC · London · United Kingdom
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JamJar Investments is an early-stage venture capital firm based in London, founded by the creators of the well-known fruit juice company, innocent. The firm focuses on consumer brands and is led by a team experienced in building significant consumer-focused companies. They differentiate themselves through the founders' prior success in founding and exiting a high-profile company to Coca-Cola for over $700 million. JamJar Investments is dedicated to backing early-stage consumer brands across the UK and Europe. They invest in companies that are capable of significant growth and assist them in achieving high valuations, targeting investments in the range of £0.5 million to £5 million. JamJar's total assets under management (AUM) are not publicly disclosed. Notable investments by JamJar include brands such as Runna - a digital personalized running coach, Deliveroo - premium food delivery, Wild - sustainable personal care products, and Tony's Chocolonely - exploitation-free chocolate. These companies align with JamJar's aim to back brands that have the potential to become leaders in their respective markets.
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